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Ball, Blue Ocean Partner for Retail Launch of Ball Aluminum Cup

Blue Ocean Innovative Solutions to represent Ball Aluminum Cup at Walmart and Sam's Club locations across the U.S.

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By: Anthony Locicero

Copy editor, New York Post

Ball Corporation announced that it has named Blue Ocean Innovative Solutions, an omnichannel solutions provider, to represent the Ball Aluminum Cup at Walmart and Sam’s Club locations across the U.S.

 

Ball launched the U.S. pilot of its infinitely recyclable Ball Aluminum Cups in September 2019. 

 

In response to growing consumer demand for sustainable products, Ball identified an opportunity to create an innovative alternative to plastic cups. 

 

Just like an aluminum can, which has a global recycling rate of 69%, the aluminum cup can be recycled an infinite number of times without losing quality. 

 

Seventy-five percent of aluminum ever produced is still in use today. 

 

Lightweight, sturdy and cool to the touch, the aluminum cup offers consumers a better beverage drinking experience and is a game-changer for retailers, entertainment venues and concessionaires who want to offer more sustainable packaging options.

 

“Our research shows that consumers are hungry for a more sustainable cup solution and Blue Ocean’s expertise in this industry will enable us to bring the Ball Aluminum Cup directly to them,” said Daniel W. Fisher, senior VP and chief operating officer, Global Beverage Packaging.

 

 

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